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Privacy Policy

Effective Date: 22 October 2026

This Privacy Policy describes how Allez Labs Group Ltd ("Allez Labs", "we", "us", or "our") collects, uses, and protects information when you use our website and services, including analytics dashboards, DeFi vault tooling, reports, and related offerings. Allez Labs Group Ltd is the controller of the personal information described in this policy. It is a company registered in England and Wales under company number 15777140, with its registered office at 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom. By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy.

1. Information we collect

a. Information you provide

We collect information that you voluntarily provide to us, including:

  • Email address (when accessing gated content or contacting us)
  • Any other information you choose to share via email or our contact channels

b. Automatically collected information

When you visit our website, we may automatically collect certain technical information, including:

  • Browser type and version
  • Device type and operating system
  • IP address (anonymised where possible)
  • Pages visited and time spent on our website
  • Referring website or source

c. Cookies

We use a limited number of cookies for functional purposes:

  • Authentication cookies: to maintain your session when accessing admin features
  • Gated content cookies: to remember your email after accessing gated content, so you do not need to re-enter it on subsequent visits, and to note which gated items you have already opened (both expire after 7 days)

We use Vercel Web Analytics and Vercel Speed Insights to measure aggregate page views, referrers, device type, country and page performance. These tools are cookieless and do not track you across sites. We strip query strings and fragments from the page addresses we record, and our custom analytics events do not include your email or other personal data.

We do not use advertising cookies, tracking pixels, or third-party marketing trackers. We do not participate in interest-based advertising.

2. How we use your information

We use the information we collect for the purposes below. For each one, we name the legal basis we rely on under UK and EU data protection law.

  • Provide and maintain our services, including dashboards, reports, and vault tooling. Legal basis: performance of a contract with you, or our legitimate interest in running the services you use.
  • Control access to gated or confidential content, and keep a record of who accessed it. Legal basis: our legitimate interest in sharing this content with people who request it and knowing who received it.
  • Email people who accessed gated content about that content or related markets, only if they ticked the optional box on the access form. You can withdraw this consent at any time by contacting us or replying to any of our emails. Legal basis: your consent.
  • Respond to your enquiries and provide support. Legal basis: our legitimate interest in answering you, or steps you ask us to take before entering into a contract.
  • Understand how our website is used and improve our services, using cookieless, aggregate analytics. Legal basis: our legitimate interest in maintaining and improving the website.
  • Comply with legal obligations. Legal basis: legal obligation.

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

3. Data sharing

We may share your information only in the following circumstances:

  • Service providers: we use third-party services to host our website (Vercel), store data (Notion), and provide analytics (Vercel Web Analytics and Speed Insights). These providers process data on our behalf and are bound by their own privacy policies.
  • Legal requirements: we may disclose information if required by law, regulation, legal process, or governmental request.
  • Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law. Gated content access records (email, content accessed, date and follow-up choice) are kept for up to 5 years after your last access, then deleted, because our listing and curation discussions often run well over a year. If you opt out of follow-up emails, we keep a record of that choice for as long as needed to honour it. You may request deletion of your data at any time by contacting us.

5. Data security

We implement appropriate technical and organisational measures to protect your information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your rights

Depending on your jurisdiction, you may have the following rights regarding your personal information:

  • Access: request a copy of the personal information we hold about you
  • Correction: request correction of inaccurate or incomplete information
  • Deletion: request deletion of your personal information, subject to legal obligations
  • Restriction: request that we restrict the processing of your information
  • Portability: request your data in a structured, machine-readable format
  • Objection: object to processing based on legitimate interests
  • Withdraw consent: where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us at the address below. We will respond to valid requests within one month. You also have the right to complain to the UK Information Commissioner's Office (ico.org.uk). Depending on where you live, local data protection law may give you the right to complain to another authority.

7. International data transfers

Your information may be transferred to and processed in countries other than your country of residence, including countries that may not provide the same level of data protection. Where we transfer data outside the UK or EEA, we ensure appropriate safeguards are in place in accordance with applicable data protection law.

8. Children's privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

9. Changes to this policy

We may update this Privacy Policy from time to time. The "Effective Date" at the top of this page will be updated accordingly. Your continued use of our services after any changes constitutes acceptance of the revised policy. We encourage you to review this page periodically.

10. Contact information

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at: